Be-Ro Pre-Sifted Self-Raising Flour 1 x 1.1kg

• Pre-Sifted Self Raising Flour
• High-quality Flour
• Milled from 100% British Wheat
• Perfect for Baking
• Ideal for Cakes and Biscuits

Product Marketing

From light and fluffy sponges to classic scones, create a host of delicious bakes using Be-Ro Self-Raising Flour.

Be-Ro have been providing high-quality flour for almost 150 years. Milled from carefully selected wheats in the UK, our versatile flours help you achieve delicious results every time you bake. It's a store cupboard essential you'll reach for again and again.

Perfect for sponges, light cakes, scones, suet pastry, tea breads, and biscuits.

Discover inspiration and recipes created for Be-Ro Self-Raising Flour at www.Be-Ro.co.uk.

Brand Marketing

In 1880, amongst the most popular products that Thomas Bell sold from his grocery business in the centre of Newcastle was Bells Royal Self Raising Flour, a novelty at the time. Following the death of Edward VII it became illegal to use the Royal name & so this popular baking flour was renamed Be-Ro.

To show the nation the quality & variety of home baking possible with Be-Ro Plain & Self Raising Flours, Thomas held a series of exhibitions where he sold freshly baked products for a shilling to visitors.

These were so popular that people demanded that they had copies of the recipes so that they could bake the dishes at home. In 1923 the first Be-Ro Recipe Book was published, it soon became an essential part of running a home & feeding a family.

Now in its 41st edition, the Be-Ro Recipe Book is packed with even more inspiring dishes, together with a brand new 'quick and easy' section which even the notice baker can follow.